PwC Pennant Building
Completed in early 2020 as part of the Ballpark Village expansion in St. Louis, the PwC Pennant Building was the first new Class-A office tower to open in downtown in 30 years. ELD designed the lighting for this project with HKS Architects and TAO + LEE Associates. On the exterior, the building's namesake pennant features were illuminated with a creative cross-aimed solution to perfectly highlight each World Series Pennant with a single fixture per side. The stunning lobby uses pattern and reflective surfaces to create a space that dances with excitement. The roof deck is the ideal place for relaxing with friends after work or for viewing fireworks and the city's most famous landmark. Lighting controls are timed and automated for the simplest end-user experience.